PARTNERSHIPS... PEOPLE.... POSITIVE COMMERCIAL AND SOCIAL OUTCOMES.


MELROSE COMMUNICATIONS / DONALD LAWRIE PROVIDES SOLUTIONS TO DELIVER SUSTAINABLE BUSINESS GROWTH AND POSITIVE SOCIAL OUTCOMES.

I bring a wide breadth of professional experience across a range of sectors to deliver solutions for measurable commercial success and positive social outcomes.

Informing the decision-making process around commercial strategy I drive profitable demand generation, customer acquisition, key partnerships and stakeholder relationships by capturing, developing and presenting strategic opportunities; leveraging untapped assets; re-invigorating / initiating key distribution channels; project management, business coaching and leading cross functional teams for successful execution across domestic and international markets.

OPPORTUNITY MAPPING

Market Value Chain; Opportunities; Risks; Challenges.

BUSINESS PLAN CREATION

Demand Generation; Product Market Fit; Go to Market Strategy.

STRATEGIC PARTNERSHIPS

Accelerated Customer Acquisition; Distribution Channel Partnerships

MANAGING GLOBAL GROWTH

Scaling Up; International Markets

COACHING AND MENTORING

Programme and Project Management.

Opportunity Mapping, Business Plan, Go-To Market Strategy:

Research and test products & services against market requirements; determine “who owns the problem?” to ensure significant customer value, being in the right market and meeting real customer needs better than competing alternatives to set clear direction for customer acquisition.

Key Stakeholder Relationships, Strategic Partnerships, Distribution Channel Management:

Establishment, negotiation and management of key partnerships to maintain and secure distribution channels for revenue growth, including international markets.

Business Coaching & Mentoring, Programme & Project Management:

Designing and leading execution plans that lift team engagement to deliver revenue growth based on value propositions that resonate with customers.

Present/past clients include:

Tautai Contemporary Pacific Arts Trust; KPMG; eCentre (Entrepreneurship Centre, Massey University); Unitec Institute of Technology; Weta Workshop/Pukeko Pictures; Toitū Envirocare (as Enviro-Mark Solutions); Cognition Education; Sky TV (NZ); France Post Group; Auckland Museum; Euronews (Paris, Lyon); Kordia; France 24 News; Department of Conservation; Guardian Angel Security Ltd; New Zealand Trade & Enterprise (NZTE): Story Inc; Māori Tourism Council; MTV Networks Europe; BSkyB (UK); Orange/Wanadoo (France, UK); Telewest Communications (UK); C&D Créativité & Développement (Paris) ; Canal + (Paris); e-Cast Ltd; Oktobor Animation; France 24 News (Paris); University of Creteil (Paris); University of Auckland; Auckland Business Chamber.

Let's work together